Simple Steps to Jump Start Your Success
Beginners Make it easy for your prospects to contact you by email or phone. I know it seems too simple to even mention this, but it's too important to leave out. Find out more here.
Clean House. Go through your site, and delete all the pages you aren’t using. Be honest---are you ever really going to use a page on Tiling Your Backsplash? Getting rid of the clutter makes it easier to see and improve the pages that are truly important to your business. Not sure which pages your clients are using? Click here to learn which report can help. Need a quick check list of pages you may not need? Click here to download. Click here to download.
Get a Unique Domain Name. Yes http://yourname.point2agent.com has a certain ring to it, but a unique domain name is more professional and easier for people to remember. Go to www.GoDaddy.com and buy your domain name now. While you’re at it, why not buy it for three years or more? It’s only $10 per year, and while I’m not 100% convinced it’s true, there is a rumor going around that some search engines look more favorably at sites whose domains are good for a longer period of time. It signals that you expect to be around for a while.
Intermediate
Replace standard photos. Replace standard photos. If you’re still using the standard Point2 photos repeated on thousands of Websites, now is the time to change them. By incorporating new photos into your site, you give your viewers a visual clue to what your site is about. We can work with photos you provide or find quality, royalty-free photos that will make your site shine. Do you have existing photos that would be perfect if only the Christmas tree weren't in the background, or if you hadn't been wearing a bright orange t-shirt? Thankfully, most photos can be "altered" at a nominal cost. Click here for details and examples
Write new content. The standard Point2 verbiage gets you started, but what you really need for both the search engines and your viewers is fresh, original content. Not sure what to say or how to say it? Learn more about writing for the web here
Add a custom banner. Add a custom banner. Yes, some of the standard Point2 banners are lovely. But generally they don’t truly reflect your business or your part of the world. Some of the funniest sites we see are those selling beach front condos, but using a banner featuring a rambling ranch covered in snow. There’s just something wrong with that picture! Custom banners start at just $100 and can be created in less than a week.
Advanced
Rework your Meta Data. The good news is Point2 gives you basic Meatdata to get you started. And while many people believe Metadata is not as important as it used to be, we believe there are still many search engines that use Metadata. Not sure what Metadata is or why you should care? Read more here "To Meta or Not to Meta, that is the question."
Create Custom Listing Pages. Make your site a client favorite by providing a variety of ways to view listings. Options such as View Condos, View Lots and Land or View Homes make your site the Go To location for serious buyers and sellers. Search by neighborhoods is another great option you can offer that will save viewers time and keep them coming back to your site for more.
Delegate. Truth is, we all have the same 24 hours available to us everyday. So if you’d rather spend your time listing, showing and selling Real Estate than sitting in front of your computer trying to unravel the mysteries and magic of Website marketing, let’s talk. We can take over as much or as little as you like. We promise to make the process of improving your site simple and seriously successful. Call us at 602-476-8096 or Email us now! |